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Revenue GrowthDecision SupportLogistics & Heavy Industry

Marketing Attribution Agent

First-ever marketing attribution visibility — in 90 days.

The problem we solved

A heavy-industry logistics leader was spending real money on marketing with no way to connect it to revenue. Calls came in, deals closed, but no one could say which campaigns, channels, or spend actually drove the business. The data existed — in the ad platforms, the call tracking, the CRM — but it lived in separate systems that never talked.

What the agent does

The agent connects ad spend, call tracking, and CRM data into one view, then attributes closed revenue back to the marketing that drove it.

Pulls spend and campaign data from the ad platforms
Ingests call data from CallRail
Matches calls and deals to source campaigns
Attributes closed revenue back to channel and spend
Updates continuously as new data lands
Surfaces it where the sales team already works

What changed

90 days
First-ever attribution visibility, live in 90 days.
Inbound
Sales now prioritizes inbound by the channels that actually convert.
Spend
Marketing spend decisions backed by revenue data, not guesses.

The systems we connected

CallRail
The CRM
Ad platforms
Postgres

We connect to what you already run.

For the first time, we can see which marketing dollars turn into trucks on the road. It changed how we answer the phone.

VP of Sales · heavy-industry logistics

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